The Business of Event Planning - Behind-the-scenes Secrets of Successful Special Events

Informationen zum Autor Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worlwide.Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Michael Eisner's theatrical premiere for Disney's Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.Judy is the author of Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & Sons, 2000). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.Judy Allen can be reached at [e-mail]. Klappentext Practical tools and expert advice for professional event plannersBefore planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch. Zusammenfassung Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. Inhaltsverzeichnis Preface xi Acknowledgements xvii Chapter 1: The Strategic Planning of Event Design 1 External Objectives 2 Internal Objectives 4 Day One Client Itinerary 12 Day Two Client Itinerary 15 Day Three Client Itinerary 19 Day Four Client Itinerary 21 Day Five Client Itinerary 23 Day Six Client Itinerary 24 Day Seven Client Itinerary 25 Chapter 2: Preparing the Proposal 27 The Proposal Request 28 The Qualification Meeting 29 The Proposal 30 Proposal Preparation: The Initial Steps 31 Making Contact With Key Suppliers 33 Proposal Preparation 44 Chapter 3: The Body of the Proposal 47 Cover Letter 49 Destination Review 53 Transportation Requirements 59 Hotel Information 63 Day-by-Day Detailed Itinerary 75 Grid 85 Cost Summary Sheet 86 Detailed Program Inclusions 87 Program Options and Enhancements 109 Company Profile 113 References 113 Backup Material 114 Bringing It All Together 115 Chapter 4: Management Fees 119 Four Types of Fees 120 Chapter 5: Contractual Negotiations With Suppliers 143 Negotiating With Suppliers 148 Chapter 6: Client Contracts 171 The Three Rules of Contracts 172 Areas Covered in the Client Contract 173

List of contents

Preface
Acknowledgements
 
Chapter 1: The Strategic Planning of Event Design
External Objectives
Internal Objectives
Day One Client Itinerary
Day Two Client Itinerary
Day Three Client Itinerary
Day Four Client Itinerary
Day Five Client Itinerary
Day Six Client Itinerary
Day Seven Client Itinerary
 
Chapter 2: Preparing the Proposal
The Proposal Request
The Qualification Meeting
The Proposal
Proposal Preparation: The Initial Steps
Making Contact With Key Suppliers
Proposal Preparation
 
Chapter 3: The Body of the Proposal
Cover Letter
Destination Review
Transportation Requirements
Hotel Information
Day-by-Day Detailed Itinerary
Grid
Cost Summary Sheet
Detailed Program Inclusions
Program Options and Enhancements
Company Profile
References
Backup Material
Brining It All Together
 
Chapter 4: Management Fees
Four Types of Fees
 
Chapter 5: Contractual Negotiations With Suppliers
Negotiating With Suppliers
 
Chapter 6: Client Contracts
The Three Rules of Contracts
Areas Covered in the Client Contract
Payment
Liability and Responsibility
Dates and Other Details
Food and Beverage Hazards
Technical Riders and Other Requirements
Doing Your Homework
 
Chapter 7: Safety and Security
Travel Information
Checklists for Out of Town Events
Ensuring Client Safety
Other Safety Issues
New Areas of Consideration for Safety and Security
 
Chapter 8: Event Planning Technology Tools and Emerging Trends
Event Planning Technology Options
 
Chapter 9: Multicultural and Foreign Event Planning
Local Customs, Protocol and Etiquette
Religious Beliefs
Local Cultural and Political Matters
 
Chapter 10: Event and Program Branding
Establishing a Brand
The Branded Image
Program Branding
The Branding Commitment
Protecting the Client's Image and Standards
 
Chapter 11: Conclusion
 
Appendix
Sample Proposal/Senior Management
Sample Proposal/Incentive Sales Group
 
Index

About the author

Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worlwide.

Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Michael Eisner's theatrical premiere for Disney's Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow.

Judy is the author of Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & Sons, 2000). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine.

Judy Allen can be reached at [e-mail].

Product details

• Authors: Judy Allen, Allen Judy
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 17.09.2002
• EAN: 9780470831885
• ISBN: 978-0-470-83188-5
• No. of pages: 320
• Dimensions: 160 mm x 235 mm x 25 mm
• Subjects: Social sciences, law, business > Business > General, dictionaries; Management, Hospitality, Marketing management, Veranstaltung, Business & management, Wirtschaft u. Management, Marketing & Sales, Marketing u. Vertrieb, Hotelgewerbe, Gastronomie u. Touristik, Marketing / Management, Catering u. Event-Management, Catering & Events Management