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Informationen zum Autor JAMES M. GREENFIELD, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million. Klappentext FUNDRAISING FUNDAMENTALS " Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses... my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations." -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel Former Chair of the Association of Professionals Foundation Board Adjunct Professor of Philanthropy, Columbia University Proven methods and techniques for running a successful annual giving campaign Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals . Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on: How to find likely first-time donors Membership organizations and donor clubs Methods of donor renewal, upgrading, and reward Recruiting and training volunteer solicitors Multimedia and Internet soliciting techniques Zusammenfassung Acts as a guide to the fundamentals of fund-raising! with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process! including: direct mail solicitation! telemarketing! renewals! membership drives! and others. Inhaltsverzeichnis Chapter 1 Developing Annual Gift Support by Raising Friends and Building Relationships. The Philanthropic Process. Philanthropic Practice. The Independent Sector and the Nature of Charitable Organizations. The Role of Fund Development. The Role of Annual Giving. What to Use in Making Annual Gifts. Chapter 2 Asking for Money:Begin with Testing by Mail. Acquisition:The Everlasting Search. Finding Likely First-Time Donors. Testing,Testing,Testing. Letter Texts:Write Love Letters! Chapter 3 Direct Mail Acquisition:Constituency Building. Meeting Changing Needs. The Case for Annual Gift Support:Goals and Potential. Goal Setting for Annual Giving Solicitation. These Are Donors,Not Numbers. The Annual Fund ?Master Schedule. Making and Following Plans:The Frequency of Appeals. Plan to Be Flexible. Where Pledges Fit in Annual Giving. Acquisition through Mail Appeals. Why Use the Mail? Multiple Acquisition Methods. Multiple Mailings. When to Mail and How Often. Improved Results with Multimedia Appeals. Other Options for Acquisition Mailings. Chapter 4 Donor Renewal:A Communications Art. Communications Opportunities. Involvement Opportunities. Methods of Donor Renewal,Revival,and Reward. Performance Analysis. Donor Relations. Chapter 5 Membership and Membership Associations. Legal and Tax-Exempt Status. Membership Options. Basic Design. Annual Dues and Gifts. Benefits and Privileges. The Value of a Gift Membership. Management of Membership Associations. Annual Giving Opportunities for Members. Annual Membership Campaigns. Operating Costs for...
