Countryside Recreation Site Management - A Marketing Approach

Informationen zum Autor Ian Keirle Zusammenfassung Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites. Inhaltsverzeichnis 1. The Marketing Concept for Site Development 2. Finding Out About Your Site 3. Finding Out About Your Visitor 4. Making Your Site More Accessible 5. Infrastructure Development 6. Developing Attractions 7. Access For All 8. Customer care 9. Information and Interpretation 10. Dealing with Site Conflicts 11. Recreation Planning

Summary

The book offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links.

Product details

• Authors: Prue Huddleston, Ian Keirle
• Assisted by: Ian Keirle (Editor), Keirle Ian (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 13.06.2002
• EAN: 9780415248853
• ISBN: 978-0-415-24885-3
• No. of pages: 240
• Subjects: Non-fiction book > Nature, technology > Nature and society: general, reference works; Social sciences, law, business > Business > Business administration; SPORTS & RECREATION / General, Economics, Sports training & coaching, Sales & marketing management, Sales & marketing, Sports training and coaching, Sales and marketing, Tourism industry, Retail and wholesale industries, Sales and marketing management