Developing New Products & Services and Operating Profitably Essentials

This book is written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Product details

• Authors: Robert W. James, Robert W./ Woelfel James, Rea, Staff of Research Education Association, Charles J. Woelfel
• Publisher: Research and Educational Association
• Languages: English
• Product format: Paperback / Softback
• Released: 01.08.2001
• EAN: 9780878912476
• ISBN: 978-0-87891-247-6
• Dimensions: 140 mm x 203 mm x 13 mm
• Subject: Social sciences, law, business > Business > Business administration