Groundswell: Winning in a World Transformed By Social Technologies

Informationen zum Autor Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology. Klappentext Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business. Zusammenfassung Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

Product details

• Authors: Josh Bernoff, Josh Li Bernoff, Charlene Li
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.06.2011
• EAN: 9781422161982
• ISBN: 978-1-4221-6198-2
• No. of pages: 352
• Dimensions: 138 mm x 208 mm x 23 mm
• Series: Harvard Business School Press
• Subjects: Social sciences, law, business > Business; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Development / Business Development