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Informationen zum Autor SPRING ASHER and WICKE CHAMBERS are principals in Chambers & Asher Speechworks, an internationally known firm specializing in speech and media training. Their column, "Getting Ahead," appeared for four years in the business section of the Atlanta Journal/Constitution. As TV producers, they won six Emmy Awards and the Best of Gannett Award for news programming. Speechworks clients include Alston & Bird, Equitable Real Estate, Holiday Inn Worldwide, Kurt Salmon Associates, Georgia-Pacific Corporation, National Association of Securities Dealers, Deloitte & Touche LLP, MCI, Transamerica Reinsurance, and Turner Broadcasting Systems, Inc. Klappentext A quick and easy formula for selling your product, your service, yourself, that gets results..guaranteedWhatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Written by the experts at Speechworks, this book arms the huge and guidance-hungry market of salespeople, business presenters, and entrepreneurs with a fool-proof formula for making the perfect pitch every time, whether they're talking to one person or an audience of thousands. With this book you'll find:* A proven formula for organizing your thoughts for clarity and impact* Visualization techniques that help you find the most compelling language and anecdotes to captivate even the toughest audiences* Surefire techniques for increasing your physical presence and personal persuasivenessSPRING ASHER and WICKE CHAMBERS (Atlanta, Georgia) are partners of Chambers & Asher Speechworks. They are also columnists for The Atlanta Journal/Constitution. For their work as TV producers they have received six Emmy Awards and the Best of Gannet Award for New Programming.The A to Z guide to making a flawless business presentation.Thirty-three million business presentations are made each day, most of them by people whose number one fear is public speaking. This is the complete guide to creating winning business presentations and making the perfect pitch. It includes a step-by-step guide that makes it easy to persuade the listener, develop evidence that sells, and create visuals that reinforce the message.The authors train several thousand executives each year from organizations including MCI, Georgia-Pacific and UPS.* Offers a foolproof formula: finding the hook, the incentive, and the style to sell anything to anyone.Spring Asher and Wicke Chambers (both of Atlanta, GA) are partners of Chambers & Asher Speechworks, an organization providing communications consulting services to business professionals and executives. Zusammenfassung A quick and easy formula for selling your product, your service, yourself, that gets results. guaranteed Whatever you have to sell, be it product or service, this book will show how to create the perfect presentation and nail the sale. Inhaltsverzeichnis Acknowledgements xiii Introduction Wooing & Winning Business 1 Thrills That Change Your Life 4 I'm Just a Plain, Ordinary Person. Do I Have What It Takes? 6 Are You Crazy? Of Course You're Persuasive 7 Sure, You Can Fake It til You Make It 7 You've Got the Guts 8 How to Use This Book 8 Part 1 Wooing the Client 11 1 The Quick Fix Presentation Helper 13 How to Organize your Presentation: The Speechworks Formula 15 A Session with the Speechworks Coach 18 Presentation Power 21 2 What Turns Them On 23 Know Your Listener 26 How Do You Assess Your Listener? 26 Recap 27 3 The Formula: Getting to Yes! Yes! Yes! 29 Tell'Em What's in it for Them: Preview 31 Tell'Em: Make a Point and Illustrate It 37 Make it Memorable 42 Transitions 43 Keep It Jargon-Free 43 Tell'Em What You Just Told'Em: Recap 45 Use a Wrap-up Story and Then Ask...
