Robert G. Cooper, Robert Gravlin Cooper - Winning at New Products

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Robert G. Cooper, Robert Gravlin Cooper

Winning at New Products

English · Paperback / Softback

Description

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This updated and expanded edition demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize its chances of success. It cites research and showcases innovative practices at major companies and outlines specific strategies.

Product details

Authors Robert G. Cooper, Robert Gravlin Cooper
Publisher Basic Books Inc.
 
Languages English
Product format Paperback / Softback
Released 13.03.2002
 
EAN 9780738204635
ISBN 978-0-7382-0463-5
No. of pages 448
Dimensions 155 mm x 240 mm x 28 mm
Subject Social sciences, law, business > Business

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