The Way of the Guerrilla - Achieving Success and Balance As an Entrepreneur in the 21st Century

Informationen zum Autor Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. Klappentext In The Way of the Guerrilla, Levinson guides both new and seasoned business owners into the next century. He prepares them for the inevitable changes and helps ensure their continued business and personal success. Levinson covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. By following The Way of the Guerrilla, enlightened and successful entrepreneurs will discover that a balanced life -- involving more free time, stronger family ties, care for the community and environment, and creative stimulation -- is the means to achieving emotional and financial success.

Product details

• Authors: Jay Conrad Levinson
• Publisher: Houghton Mifflin
• Languages: English
• Product format: Paperback / Softback
• Released: 21.10.1998
• EAN: 9780395924785
• ISBN: 978-0-395-92478-5
• No. of pages: 256
• Dimensions: 146 mm x 229 mm x 19 mm
• Series: Guerrilla Marketing; Guerrilla Marketing
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Business administration; Economics, Business and Management, Time Management, Management: leadership and motivation, Gender studies: women and girls, Sales and marketing, Business communication and presentation, Personnel and human resources management, Management and management techniques, Business and the environment; ‘green’ approaches to business, Research and development management, BUSINESS & ECONOMICS: Leadership, BUSINESS & ECONOMICS: Business Communication / General, BUSINESS & ECONOMICS: Economics / General, BUSINESS & ECONOMICS: Entrepreneurship, BUSINESS & ECONOMICS: Management Science, BUSINESS & ECONOMICS: Personal Success, SELF-HELP: Personal Growth / Success, BUSINESS & ECONOMICS: Motivational, BUSINESS & ECONOMICS: Green Business, BUSINESS & ECONOMICS: Training, BUSINESS & ECONOMICS: Development / Business Development, SELF-HELP: Self-Management / Time Management, BUSINESS & ECONOMICS: Time Management, BUSINESS & ECONOMICS: Women in Business, BUSINESS & ECONOMICS: Marketing / Multilevel, Entrepreneurship / Start-ups