Why Viewers Watch - A Reappraisal of Television''s Effects

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

List of contents

Preface to the Revised Edition
On Trial
A Checkered Past
What Viewers Truly Want (and Get) from Television
How it Happens that Viewers Get What They Want
TV Priggery
Television is Good for Nerves
Television is Good for Spleens
Television is Good for Hearts
Television is Good for Brains
Television is Good for Children
Television Heals

Product details

• Authors: Jib Fowles
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 09.03.1992
• EAN: 9780803940772
• ISBN: 978-0-8039-4077-2
• No. of pages: 284
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Social sciences, law, business > Business > Individual industrial sectors, branches; Social sciences, law, business > Media, communication > General, dictionaries; Soziologie, Fernsehen, TV, SOCIAL SCIENCE / Sociology / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Pop Arts / Pop Culture, PERFORMING ARTS / Television / History & Criticism