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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.
List of contents
The Nature of Narrative
Theorists of Narrativity
Narrative Techniques and Authorial Devices
A Glossary of Terms Relating to Narrative Texts
Dreams
A Freudian Perspective
Fairy Tales
The Comics
The Macintosh ¿1984¿ Television Commercial
A Study in Television Narrativity
The Popular Culture Novel
Radio Narratives
A Case Study of the
War of the Worlds Script
Film Narratives
Narratives and Everyday Life
About the author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
Summary
`Narratives in Popular Culure, Media and Everyday life provdes a sweeping coverage of the multiple facets of narrative theroy.... Berger must be commended for his attempt to put together a reader friendly report on the lives of many "rich and famous" narrative theories' - Narrative Inquiry
