Advertising and Popular Culture

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.

List of contents

Energizers
Origins
Flagrant Criticisms
The Dynamics behind the Advertisement
The Dynamics of Popular Culture
Exchanges
The Surface of the Advertisement, Composed and Consumed
Deciphering Advertisements
Mixed Receptions
The Project of the Self
In Perspective

Summary

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice

Product details

• Authors: Jib Fowles, Fowles Jib
• Publisher: O'Reilly
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2019
• EAN: 9780803954830
• ISBN: 978-0-8039-5483-0
• No. of pages: 296
• Weight: 420 g
• Series: Foundations of Popular Culture; Feminist Perspective on Communication; Feminist Perspective on Commun
• Subjects: Non-fiction book > Dictionaries, reference works > Dictionaries, encyclopaedias; Social sciences, law, business > Business > Advertising, marketing; Advertising, Media Studies, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Anthropology / Cultural & Social, Advertising & Promotion;Advertising