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Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports interests.
List of contents
PART ONE: OVERVIEWS
Media, Sports, and Society - Lawrence A Wenner
The Research Agenda
Media Made Sport - Robert W McChesney
A History of Sports Coverage in the United States
Cultural Studies and the Sports/Media Complex - Sut Jhally
PART TWO: THE MEDIA SPORTS PRODUCTION COMPLEX
Sports Programming - Susan Tyler Eastman and Timothy P Meyer
Scheduling, Costs, and Competition
Professional Sports Organizations - Robert V Bellamy, Jr
Media Strategies
Making Spectacle - Richard Gruneau
A Case Study in Television Sports Production
PART THREE: MEDIA SPORTS CONTENT
The Super Bowl Pre-Game Show - Lawrence A Wenner
Cultural Fantasies and Political Subtext
Super Bowl Football versus World Cup Soccer - Michael R Real
A Cultural-Structural Comparison
The Rhetoric of Winning and Losing - Leah R Vande Berg and Nick Trujillo
The American Dream and Americäs Team
Drugs and (Len) Bias on the Sports Page - Lewis Donohew, David Helm, and John Haas
PART FOUR: THE AUDIENCE FOR MEDIA SPORTS
The Audience Experience with Sports on Television - Lawrence A Wenner and Walter Gantz
Viewers¿ Enjoyment of Televised Sports Violence - Jennings Bryant
Sex Typing, Sports Interests, and Relational Harmony - Michael E Roloff and Denise H Solomon
Summary
Provides a foundation for research on the communication of sports. This volume outlines the parameters of the communication of sports and points to major issues that need to be addressed in the relationship between sports and media. It examines the theoretical, cultural and historical issues, and the production of media sports programming.
