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Zusatztext Jim Pawlak Cleveland Plain Dealer A riveting portrait of top-to-bottom thinking and decision-making in large corporations. Informationen zum Autor G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, The Paradox Principles and Better Change. Klappentext America's foremost management consulting firm PricewaterhouseCoopers, joins forces with 30 of the world's most successful CEOs to reveal innovative ways to revitalize a company and improve the all-important bottom line. Zusammenfassung Straight from the CEO reveals the practical! far-reaching insights of the world's top CEOs! including: Royal Dutch/Shell's Cor Herkströter! mastermind of the most ambitious makeover among the world's energy behemoths; British Airways' Sir Colin Marshall! the market genius who powered the carrier's celebrated turnaround; Chase Manhattan's Walter Shipley! architect of one of the largest mergers ever to take place in the financial sector; Monsanto's Robert B. Shapiro! who has raised the hurdle bar on growth and profitability goals! although the company is at the peak of its form; British Aerospace's Sir Richard Evans! developer of one of Britain's biggest and boldest corporate-change management programs; Compaq Computer's Eckhard Pfeiffer! who has transformed himself from a successful turnaround artist into a hard-driving champion of continuous corporate renewal. Straight from the CEO is a major event! providing the rare opportunity to hear directly from the world's greatest business leaders. No ivory-tower theorizing! no speeches! no "consultant speak!" these are the practical insights of leaders who every day must find ways to test and validate new ideas! implement change to improve the bottom line! and ultimately focus on the core ideas that will truly reshape their corporations. Straight from the CEO is an invaluable tool for managers at every level. Inhaltsverzeichnis CONTENTSBoard of ContributorsForewordWhat We Can Learn from CEOsKlaus M. Schwab, President, World Economic ForumIntroductionCEOs Demand the ABCs -- Awareness, Belief, and ConductG. William Dauphinais and Colin PricePart IGLOBALIZATION: The Tempo Heats Up1. Flemming LindelØV, Carlsberg GroupThe Best International Brands are "Glocal"2. Percy Barnevik, ABB Asea Brown Boveri Ltd.Creating a Federation of National Cultures3. Felix Rosenberg, SwisscomPoised for the "Big Bang": Winning in the Deregulation Game4. Mário Pais de Sousa, Vulcano-TermodomésticosSmart Shopping in the World Supermarket of Management Ideas5. Minoru Murofushi, Itochu CorporationAn Agile Giant6. Rahul Bajaj, Bajaj Auto Ltd.Bajaj: The New Face of Emerging Market Competition7. James J. Schiro, Price WaterhouseThe New Phase of GlobalizationPart IIRADICAL CHANGE: Turning Up the Volume8. Cor Herkströter, Royal Dutch/ShellRoyal Dutch/Shell: Rewriting the Contracts9. Dr. Heinrich von Pierer, Siemens A.G.Changing Supertankers into Speedboats10. Patrick Haren, Northern Ireland ElectricityConjectures on Change: A Letter to the CEO11. Serge Tchuruk, Alcatel AlsthomDriving Fundamental Change at Alcatel: A New Prism on Customer Focus12. Dr. Kenneth W. Kizer, U.S. Department of Veterans' AffairsHealth Care, Not Hospitals: Transforming the Veterans' Health Administration13. Sir Richard Evans, British AerospaceA Benchmark That Brought Managers in from the ColdPart IIILEADERSHIP: Giants of Value Creation14. Sir Colin Marshall, British AirwaysFrom Apprentice Ship's Purser to CEO: A Journey in Search of the Customer15. Eckhard Pfeiffer, Compaq Computer CorporationFuture Tilt: How and Why Companies Need a Culture of Continuous Renewal16. Michael Z. Kay, LSG/SKY ChefsMemo to a Turnaround Boss17. Sadako Ogata, The Office of the United Nations High Commissioner fo...
