Creating Organizational Advantage

Zusatztext 'A critical map for the inquistive manager! of the dynamic world of global strategic managment.' Peter McKiernan! Professor of Managment! St Andrews University! Scotland'This is an insightful work which covers a great deal of territory in an accessible style. It does not provide quick-fix solutions but it raises several key issues and provides food for thought. This helps explain why it won the Management Consultancies Association's prize for the best management book for 1995.' Informationen zum Autor Colin Egan Klappentext -- Winner of the 1995 MCA Management Prize -- Presents critical appraisal of fashions and fads in management theory Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programs such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'. Zusammenfassung Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'. Inhaltsverzeichnis Chapter 1 Competition and the art of strategic management; Chapter 2 Marketing strategy and the science of survival; Chapter 3 The strategic and organizational challenges of a turbulent business environment; Chapter 4 Panaceas and pitfalls in the practice of strategic management; Chapter 5 A strategic perspective on managing change; Chapter 6 The role of alliances and networks in strategic management; Chapter 7 Seeking organizational advantage;

Product details

• Authors: Colin Egan, Colin Egan, M. Colin Egan, Egan Colin
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2008
• EAN: 9780750619370
• ISBN: 978-0-7506-1937-0
• No. of pages: 224
• Subjects: Social sciences, law, business > Business > Management; Marketing und Vertrieb, Business & Economics / General, Economics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales and marketing