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In der weltweit schnellebigsten Branche mit dem härtesten Wettbewerb entwickelt eine neue Generation von Unternehmern dynamische und vielseitige Geschäftsstrategien, die mit ihren revolutionären Produkten konkurrieren. Ob bei Netzwerkanbietern wie Cisco und 3Com, PC-Anbietern wie Gateway 2000 oder Internetdienstleistern wie Amazon.com und WebTV - bei allen sind die Wettbewerbsanforderungen vergleichbar mit denen jedes anderen internationalen Unternehmens - mit dem einzigen Unterschied, daß sie viel schnellebiger sind. Dieses Buch gibt Ihnen wichtige Tips zur Vermeidung von Bürokratie und Steigerung der Kreativität und zur Fusion mit neuen Unternehmen und Technologien. Sie erhalten Informationen über Vorreiter in neuen Märkten, über innovative Ideen zu Marktlücken, über die Rekrutierung der richtigen Leute und zum Überleben in schlechten Zeiten. Eine wahre Fundgrube für Manager, die frischen Wind und neue Ideen in ihr Unternehmen bringen wollen.
List of contents
Introduction: The New Gold Rush.
A Star Is Born.
Leading a High-Tech Juggernaut.
The Soul Of a New Company: The Value of Being Small.
Bigger Can Be Better: Maintaining Equilibrium.
Staking Your Claim: Finding and Keeping New Markets.
Mind Share Is a Terrible Thing To Waste.
Dance with Your Customer.
Brainpower, Inc.
Mergers and Alliances: Picking the Right Partner.
The Party's Over.
Conclusion: At The End of the Day.
Appendices.
Index.
About the author
KAREN SOUTHWICK is a veteran journalist who has covered the high-tech industry extensively. Formerly executive editor of Upside Magazine, she is currently editor of Upside's book division.
Summary
A hotbed of activity for far-sighted thinkers and determined doers, the high technology industry has given rise to a pioneering group of entrepreneurs and executives which is not only behind today's most innovative technological advances, but at the forefront of a dynamic new movement in business.
Report
"Silicon Gold Rush is a handbook for information-age entrepreneurs. If you want to avoid becoming roadkill, read this book."-Eric Nee, Silicon Valley Bureau Manager, Forbes
"A great read! Silicon Gold Rush offers the reader insights on what drives Silicon Valley, the most innovative and aggressive center of new business creation in the world." -Tim Koogle, CEO, Yahoo!
"Silicon Gold Rush is a handbook for information-age entrepreneurs. If you want to avoid becoming roadkill, read this book." -Eric Nee, Silicon Valley, Bureau Manager, Forbes
"A terrific book! Silicon Gold Rush captures the energy and urgency of the high-tech world in this clear look at innovative management styles and challenges." -Dave Duffield, President and CEO, PeopleSoft
"The technology industry has produced the greatest explosion of wealth in history, and triggered enormous changes in the way we live and do business. Silicon Gold Rush gives its readers a penetrating glimpse into the world of the high-tech entrepreneur." -Don Valentine, Founder , Sequoia Capital
"Truly an insider's view to the fast track in Silicon Valley and how fortunes are made and lost, Silicon Gold Rush is a great road map for any budding high-tech entrepreneur." -Katrina Garnett, Founder and CEO, CrossWorlds Software
"Silicon Gold Rush captures the many qualities that are creating the new digital economy." -Ann Winblad, Cofounder, Hummer Winblad Venture Partners
"Silicon Gold Rush gives us insight into the inner workings of the people and companies that have provided the largest legal creation of wealth in history." -David M. Beirne, General Partner, Benchmark Capital
"Cisco, Yahoo! PeopleSoft, and Siebel Systems have all emerged from nowhere. Silicon Gold Rush explains how Silicon Valley continues to turn yesterday's unknowns into tomorrow's notable companies." -Michael Moritz, Partner, Sequoia Capital
"Fast-paced and right on target for those who want to know how Silicon Valley really works." -Michael Rothschild, Founder, Bionomics
"Silicon Gold Rush is a must-read for anybody who wants to understand how companies do business in the fastest-moving market in the world." -Geoffrey James, author, Success Secrets from Silicon Valley
