Sense and Respond - Capturing Value in the Network Era

Informationen zum Autor Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School. Klappentext From Virtual Shopping To Virtual Organizations! businesses are pushing the multimedia envelope as they electronically sense! in real time! their customers' needs and use digital capabilities to swiftly and effectively respond. Sense & Respond: Capturing Value in the Network Era! a collection of essays from leading technology experts! explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like and address what companies must do -- today -- to capitalize on the emerging opportunities. Zusammenfassung Explores how firms develop sense and respond strategies to exploit the opportunities of the networked age. This work is a resource for executives seeking to capture maximum value from new technologies. It addresses what companies must do to capitalize on the emerging opportunities.

Product details

• Authors: Bradley, Stephen P. Nolan Bradley, Nolan Richard L.
• Assisted by: Stephen P. Bradley (Editor), Richard L. Nolan (Editor)
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 01.03.1998
• EAN: 9780875848358
• ISBN: 978-0-87584-835-8
• No. of pages: 352
• Subjects: Social sciences, law, business > Business > Management; COMPUTERS / Computer Science, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Business Mathematics, computer science, Business communication & presentation, Business mathematics & systems, Business communication and presentation, Business mathematics and systems