Analyzing Visual Data

Klappentext This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements. Inhaltsverzeichnis Introduction The Use of Photographs in a Discipline of Words Analyzing the Content of Visual Representations Symbolist and Structuralist Analyses of Visual Representations The Social Organization of Visual Experience

Product details

• Authors: M. S. Ball, Michael S. Ball, Michael S. Smith Ball, Gregory W H Smith, Gregory W. H. Smith
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 15.06.1992
• EAN: 9780803934351
• ISBN: 978-0-8039-3435-1
• No. of pages: 88
• Series: Qualitative Research Methods; Qualitative Research Methods
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Social sciences (general); Social sciences, law, business > Sociology > General, dictionaries