On Message - Television Advertising by the Presidential Candidates in Election 2008

Informationen zum Autor By E. D. Dover Klappentext This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals. Inhaltsverzeichnis Part 1 Part 1: Introduction Chapter 2 Chapter 1: Introduction and General Overview Chapter 3 Chapter 2: Overview of the Election Campaigns Part 4 Part 2: The Nomination Campaigns Chapter 5 Chapter 3: Democrats: The Early Votes Chapter 6 Chapter 4: Democrats: Obama Versus Clinton Chapter 7 Chapter 5: The Republican Nomination Campaign Part 8 Part 3: The General Election Chapter 9 Chapter 6: The Obama Campaign Chapter 10 Chapter 7: The McCain Campaign Part 11 Part 4: Observations Chapter 12 Chapter 8: Discussion and Conclusions 13 References 14 Index 15 About the Author

Product details

• Authors: E D Dover, E. Dover, E. D. Dover, Dover E. D.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 01.10.2010
• EAN: 9780739147900
• ISBN: 978-0-7391-4790-0
• No. of pages: 278
• Subjects: Humanities, art, music > Art > Theatre, ballet; Social sciences, law, business > Political science > Political science and political education; USA, Media Studies, SOCIAL SCIENCE / Media Studies, c 2000 to c 2010, c 2000 to c 2009, United States of America, USA, Elections & referenda, Elections and referenda / suffrage