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Informationen zum Autor Zig Ziglar is a renowned motivational speaker. His training courses, tapes, and videos are hugely successful, and he has written many bestselling books. John P. Hayes, Ph.D., is a writer, speaker, and seminar leader. Klappentext Network Marketing For Dummies covers everything you need to understand in the world of network marketing and how to be successful with it. Expert author, Zig Ziglar, discusses the difference between network marketing and multi-level marketing, who's getting involved in network marketing, secrets of the winners, getting started, and more. Find out how to build customers for life by developing an expert marketing plan, recruiting smart, and training. Discover the nitty-gritty information like taxes, legalese, and setting goals. Zusammenfassung Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income. Inhaltsverzeichnis Introduction 1 Part I: Why Network Marketing Works 9 Chapter 1: Don't Laugh - $100 Billion a Year Is Serious Business 11 Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25 Chapter 3: Deciding Whether Network Marketing Will Work for You 39 Part II: Finding and Evaluating the Opportunities 53 Chapter 4: Investigating Before You Invest 55 Chapter 5: Evaluating Network Marketing Companies 67 Chapter 6: Evaluating a Company's Management Team 81 Chapter 7: Evaluating a Company's Products and Services 93 Chapter 8: Evaluating Your Opportunity to Earn Money 111 Part III: Signing Up and Setting Up for Success 133 Chapter 9: Organizing Your Business 135 Chapter 10: Knowing What to Do After You Sign Up 151 Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167 Part IV: Sales and Marketing Skills to Help You Build Your Business 181 Chapter 12: Know Thy Customer 183 Chapter 13: Determining a Customer's Value 193 Chapter 14: The Art of Prospecting 207 Chapter 15: When the Prospect Says Yes, You Shout "Hallelujah!" 223 Chapter 16: Deciding On the Best Ways to Attract Customers 239 Chapter 17: Marketing Activities 101 251 Chapter 18: "But I Don't Want to Be a Salesperson!" 269 Chapter 19: Taking Your Sales Skills to a Higher Level 283 Chapter 20: Creating Satisfied, Loyal Customers 295 Part V: The Part of Tens 309 Chapter 21: Ten Plus Two Resources for Network Marketers 311 Chapter 22: Ten Characteristics of Top Network Marketers 319 Chapter 23: Ten Business-Enhancing Ideas 327 Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing 337 Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345 Appendix: Glossary of Terms 353 Index 359 ...
