Fr. 56.40

Wendy Goldman Rohm

Murdoch Mission - The Digital Transformation of a Media Empire

English · Hardback

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Description

Talks about the transformation of one of the world's greatest media empires. This title looks at Rupert Murdoch's News Corp, documenting the media mogul's strategic forays in digital media and broadcasting and Internet-based businesses. It also delves into Murdoch's successes as well as his disasters.

Product details

Authors	Wendy Goldman Rohm
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	14.12.2001

EAN	9780471383604
ISBN	978-0-471-38360-4
No. of pages	304
Subject	Non-fiction book > Politics, society, business > Business administration, companies

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