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Michael Van Tongeren, Michel Tongeren, Michel Van Tongeren, Michael Van Tongeren, Michel van Tongeren

Retail Branding

English · Paperback / Softback

Description

A discussion of every aspect of branding for retailers, which differs in many ways from product and corporate branding. The handbook, based on 25 years of experience, aims to explain the complex and holistic nature of retail branding in an accessible manner.

Product details

Authors	Michael Van Tongeren, Michel Tongeren, Michel Van Tongeren, Michael Van Tongeren, Michel van Tongeren
Publisher	BIS Publishers

Languages	English
Product format	Paperback / Softback
Released	15.05.2003

EAN	9789063690434
ISBN	978-90-6369-043-4
Subject	Humanities, art, music > Art > Miscellaneous

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