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This is an ideal guide for newcomers to the business, as well as experienced operators. In addition to basic operational practices, this book will demonstrate how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross-merchandising, point-of-purchase materials and develop a product sampling program. Never before has so much practical information about the specialty store business been offered in one book. While providing detailed instruction and examples, the book covers: - Finding a location that will bring success- Writing a winning business plan (the companion CD-Rom has the actual business plan you can use in MS Word)- How to buy and sell a store- Basic cost-control systems and profitable menu planning- Sample floor plans, diagrams, equipment layout and planning- Successful kitchen management- Food safety and HACCP- Successful food and beverage management- Legal concerns- Sales and marketing techniques- Setting up computer systems to save time and money- Hiring and keeping a qualified, professional staff as well as managing and training employees- Managing and training employees- Generating high-profile public relations and publicity, plus low-cost internal marketing ideas- Low- and no-cost ways to satisfy customers, build sales and bring customers back- Accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development- Thousands of great tips and useful guidelines
About the author
Douglas R. Brown is a best selling author and publisher of computer software and books specific to the food service industry. His extensive background and years of service in the food service industry provides the practical insight into the business so desperately needed in the highly volatile food service industry."
