Edd Applegate, Edd C. Applegate - Strategic Copywriting - How to Create Effective Advertising

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Fr. 65.00

Edd Applegate, Edd C. Applegate

Strategic Copywriting - How to Create Effective Advertising

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Zusammenfassung Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television.

Product details

Authors Edd Applegate, Edd C. Applegate
Publisher Rowman and Littlefield
 
Languages English
Product format Paperback / Softback
Released 27.09.2004
 
EAN 9780742530683
ISBN 978-0-7425-3068-3
No. of pages 256
Dimensions 184 mm x 229 mm x 19 mm
Subject Social sciences, law, business > Business > Advertising, marketing

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