Presidential Candidate Images

Informationen zum Autor Kenneth L. Hacker is professor of communication studies at New Mexico State University, Las Cruces. Klappentext This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Inhaltsverzeichnis Chapter 1 Introduction: The Continued Importance of the Candidate Image Construct Chapter 2 1 Campaigns and Candidate Images in American Presidential Elections Chapter 3 2 Presidential Candidates' Personal Qualities: Computer Content Analysis Chapter 4 3 Candidate Images When Things Go Sour: Reaction to Scandal Chapter 5 4 The "Authentic Candidate": Extending Candidate Image Assessment Chapter 6 5 A Dual-Processing Perspective of Candidate Image Formation Chapter 7 6 The Effects of Advertising on Candidate Images Chapter 8 7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000 Chapter 9 8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections Chapter 10 9 Meta-Analysis of Presidential Candidate Images Chapter 11 10 Using Cognitive Measurement for Analysis of Candidate Images Chapter 12 11 Measuring Candidate Images with Semantic Differentials Chapter 13 Conclusion: Present and Future Directions for Candidate Image Research

Product details

• Authors: Kenneth L. Hacker
• Assisted by: Kenneth L Hacker (Editor), Kenneth L. Hacker (Editor), Hacker Kenneth L. (Editor)
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 30.10.2004
• EAN: 9780742536654
• ISBN: 978-0-7425-3665-4
• No. of pages: 304
• Series: Communication, Media, and Politics; Communication, Media, and Poli; Communication, Media, and Politics
• Subjects: Non-fiction book > Politics, society, business > Politics; Social sciences, law, business > Media, communication > General, dictionaries; USA, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising