Read more
Die Autoren erläutern auf anschauliche Weise, dass Web Technologie im Kontext aller Geschäftsprozesse eines Unternehmens gesehen werden muss, d.h. dass über das Web die aktuellsten Informationen über Design und Innovation, organisatorisches Wachstum, Organisationskultur und gestiegenen Marktanteil verbreitet werden können. Mit Erfolgsstories namhafter Führungskräfte der Industrie verdeutlichen die Autoren den Einfluss der Web Technologie, der sich auf alle Bereiche, von der Produktentwicklung bis zu Vertriebsbeziehungen über Marketing und Absatz bis hin zu persönlichen Führungsstilen erstreckt.
List of contents
Liftoff.
Strategic Matters.
Re-Engineering the Re-Wired Corporation.
The Network Inside.
Marketing in the Marketspace.
The Medium Is the Message.
Strategies for Net Retailing.
Business to Business.
Getting Paid.
The Re-Wired Business.
Notes.
References.
Index.
About the author
TIM MCEACHERN is founder and President of One World Interactive, developers of Web sites for a number of Fortune 500 companies. BOB O'KEEFE is Professor of Information Services Management at Brunel University in London and has been visiting professor at the Rensselaer Polytechnic Institute's Lally School of Management and Technology. Together, McEachern and O'Keefe created Net Value, an online newsletter that was a business pick of the week on the Microsoft Network and site of the month in Information Week.
Summary
"Re-Wiring Business" shows how strategic business-wide use of Web technology can boost efficiency, sales, and profits.
Report
"In this well-written and easy-to-read book, McEachern and O`Keefe help the business manager keep pace with technology and ahead of the competition by showing how business innovaters have parlayed Internet technology into business advantage. McEachern and O`Keefe provide insight into how business can laverage the Internet as a powerful commercial tool and strategic weapon." (George Tillmann, Booz Allen & Hamilton.) -
