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Have you ever dreamed of selling your herbs and crafts? Stop dreaming and start reading! In Growing Your Herb Business, Bertha Reppert shares the story of how she launched The Rosemary House, a Pennsylvania herb and spice shop in business for more than 25 years. In addition, Reppert details the experiences of 50 other herb business owners from across the country. She explains how to: -- determine a start-up budget -- select a suitable location -- build and track inventory -- develop marketing strategies Bertha Reppert shares her secrets for developing a broad range of herbal products. Growing Your Herb Business also includes imaginative ideas for effective packaging, hosting special events, and seasonal promotions. Reppert even suggests methods for expanding your business through wholesaling, mail order catalog sales, and newsletters.
List of contents
Introduction Chapter 1 Know Your Herbs: The Backbone of Your Business Chapter 2 Before Opening Your Doors: Basic Business Decisions Chapter 3: The Inner Operations of a Herb Business Chapter 4: Setting Goals and Planning for the Future Chapter 5: Marketing and Public Relations Chapter 6: The Heart of the Business: Developing Your Product Chapter 7: Special Events and Services to Bolster Your Business Chapter 8: Expanding Your Business and Markets Appendices Index
About the author
Author Bertha Reppert was the founder and owner of The Rosemary House, Inc., a well known herb and spice shop located in Mechanicsburg, Pennsylvania, since 1968. Her book Growing Your Herb Business was based on over 25 years of experience at The Rosemary House purveying herbs and spices, and it captures her dream of turning a hobby into a profitable business. Bertha was an instructor for an Herbs 101 course at a Pennsylvania Community College, was a contributing editor to The Herb Quarterly, and wrote for The New York Times and Rodale's Organic Gardening as well. She was the first honorary member of the Heartland Herb Society Group, a member of the Herb Society of America, President Emeritus of the Penn-Cumberland Garden Club, and life member of the Garden Club Federation of Pennsylvania, among many others. After she retired, Bertha wrote, taught, and lectured on her experience. Bertha was born in Reading, Pennsylvania. She was married for 47 years to her husband, Byron, who was former mayor of Mechanicsburg. They had four daughters. Bertha passed away in June of 1999 at the age of 83.
Summary
Turn your love of herbs into a profitable business. Drawing on more than 25 years of experience running an herb and spice shop, Bertha Reppert helps you successfully develop and market your own herbal products. Showing you how to determine a start-up budget, find niche markets, create unique packaging, track inventory, and organize business-boosting special events, Reppert also includes a series of inspiring profiles of professional herbalists. Transform your passion into a profession and get ready to open up shop!
