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Zusatztext An informative guide to stimulate exciting! new marketing strategies.Arts Business Magazine - 9th April 2001 Informationen zum Autor Susan Y. Kohl Klappentext A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced! high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. Zusammenfassung A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. Inhaltsverzeichnis THE TWENTIETH CENTURY-THE ADVENTURE BEGINS; Part 1 THE INTERNET - A FORCE TO BE DEALT WITH IN THE NEW MILLENNIUM; Part 2 EFFECTIVE MARKETING ON THE WEB; Part 3 ELECTRONIC MAIL-LET'S COMMUNICATE; Part 4 PUSH TECHNOLOGY; Part 5 WIRELESSTECHOLOGY-THE ANYTIME. ANYWHERE FACTOR; Part 6 INFLUENCING THE GENERAL PUBLIC; Part 7 APPROACHING THE NEWS MEDIA; Part 8 MARKETING AND PUBLICITY ON A SHOESTRING; Part 9 MIXING TECHNOLOGY WITH TRADITION; Part 10 WHAT'S NEW? THE PROS TALK ABOUT TODAY AND TOMORROW; Part 11 FREE STUFF AND OTHER RESOURCES;
Summary
A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market.
