Golden Arches East - Mcdonald''s in East Asia, Second Edition

Zusatztext "McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different! providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management! promotion strategies! and impact on local culture. Also included are reflections on food and marketing within these nations! making GOLDEN ARCHES EAST essential for any overseas business or Asian holding. -BOOKWATCH Informationen zum Autor James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University. Klappentext "McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making GOLDEN ARCHES EAST essential for any overseas business or Asian holding. --BOOKWATCH Zusammenfassung For the second edition of this work, James Watson has added a new chapter on "McDonald's as Political Target," as well as reflections on the dark side of globalism.

Product details

• Authors: James Watson, James L. Watson
• Assisted by: James Watson (Editor), James L. Watson (Editor)
• Publisher: Stanford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 13.03.2006
• EAN: 9780804749893
• ISBN: 978-0-8047-4989-3
• No. of pages: 274
• Subjects: Social sciences, law, business > Ethnology > Ethnology; BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, Geschichte einzelner Unternehmen / Unternehmensgeschichte, Sozial- und Kulturanthropologie, Ethnographie, BUSINESS & ECONOMICS / Corporate & Business History, Archaeology / Anthropology, SOCIAL SCIENCE / Anthropology / Cultural & Social