Customer Driven Company - Moving From Talk to Action

An instant business classic and bestseller--the bible of customer service is now available in paperback! This acclaimed book distills The Forum Corporation's 20 years of experience helping such companies as Xerox, Westinghouse, American Express, and Fidelity Investments, and provides the most thoroughly researched and practical information ever available on customer service.

List of contents

* The Missing Ingredients * Create a Customer-Keeping Vision * Saturate Your Company with the Voice of the Customer * Go to School on the Winners * Liberate Your Customer Champions * Smash the Barriers to Customer-Winning Performance * Measure, Measure, Measure * Walk the Talk * A Final Word

About the author

Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America's leading experts on customer-focused quality.

Summary

Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.

Product details

• Authors: R. Whiteley, R. C. Whiteley, R.C. Whiteley, Richard C Whiteley, Richard C. Whiteley
• Publisher: Perseus Books Uk
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.1993
• EAN: 9780201608137
• ISBN: 978-0-201-60813-7
• No. of pages: 320
• Series: Basic Books
• Subject: Social sciences, law, business > Business > General, dictionaries