Shakespeare, Einstein, and the Bottom Line - The Marketing of Higher Education

Informationen zum Autor David L. Kirp is Professor of Public Policy at the University of California, Berkeley, and the author of many books, including Almost Home: America’s Love–Hate Relationship with Community . Jonathan VanAntwerpen is Program Director for Religion and Theology at the Henry Luce Foundation. He was founding editor of The Immanent Frame , a Social Science Research Council digital forum on religion, secularism, and the public sphere. Klappentext Wry and insightful! "Shakespeare! Einstein! and the Bottom Line" takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency! immediate practical usefulness! and marketplace triumph are the best measures of a university's success. Zusammenfassung Wry and insightful! Shakespeare! Einstein! and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency! immediate practical usefulness! and marketplace triumph are the best measures of a university's success. Inhaltsverzeichnis * Introduction: The New U * Part I: The Higher Education Bazaar *1. This Little Student Went to Market *2. Nietzsche's Niche: The University of Chicago *3. Benjamin Rush's "Brat": Dickinson College *4. Star Wars: New York University * Part II: Management 101 *5. The Dead Hand of Precedent: New York Law School *6. Kafka Was an Optimist: The University of Southern California and the University of Michigan *7. Mr. Jefferson's "Private" College: Darden Graduate School of Business Administration! University of Virginia * Part III: Virtual Worlds *8. Rebel Alliance: The Classics Departments of Sixteen Southern Liberal Arts Colleges *9. The Market in Ideas: Columbia University and the Massachusetts Institute of Technology *10. The British Are Coming--and Going: Open University * Part IV: The Smart Money *11. A Good Deal of Collaboration: The University of California! Berkeley *12. The Information Technology Gold Rush: IT Certification Courses in Silicon Valley *13. They're All Business: DeVry University * Conclusion: The Corporation of Learning * Notes * Acknowledgments * Index ...

Product details

• Authors: David L. Kirp, Kirp David L.
• Publisher: Harvard University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2004
• EAN: 9780674016347
• ISBN: 978-0-674-01634-7
• No. of pages: 336
• Dimensions: 154 mm x 235 mm x 22 mm
• Subjects: Guides > Self-help, everyday life > Family; Humanities, art, music > Education > Education system; Vereinigte Staaten von Amerika, USA, Hochschulbildung, Fort- und Weiterbildung, Education, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Education, EDUCATION / Administration / General, EDUCATION / Philosophy, Theory & Social Aspects, EDUCATION / Finance, BUSINESS & ECONOMICS / Sales & Selling / General, Educational administration and organization, United States of America, USA, Philosophy and theory of education, Sales and marketing, Higher education, tertiary education, EDUCATION / Schools / Levels / Higher