The Conquest of Cool - Business Culture, Counterculture, and the Rise of Hip Consumerism (Paper); . - Business Culture, Counterculture, and the Rise of Hip Consumerism

Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables.

Summary

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

Product details

• Authors: Thomas Frank, Frank Thomas
• Publisher: University Of Chicago Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1998
• EAN: 9780226260129
• ISBN: 978-0-226-26012-9
• No. of pages: 322
• Dimensions: 149 mm x 227 mm x 18 mm
• Weight: 454 g
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Business > Individual industrial sectors, branches; Cultural Studies, BUSINESS & ECONOMICS / Consumer Behavior, Anthropology, HISTORY / Social History, Social & cultural history, SOCIAL SCIENCE / Anthropology / General, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Anthropology / Cultural & Social, c 1960 to c 1970, Social and cultural history, Advertising Industry, c 1960 to c 1969, Consumerism