Read more
Informationen zum Autor Doug Hall has been named one of America’s top experts on business growth by “Inc. Magazine,” “A&E Top 10,” “CIO Magazine,” “The Wall Street Journal” and “DATELINE NBC.” Doug started his entrepreneurial career at the age of twelve developing and marketing a line of learn to juggle kits and magic tricks. After earning a degree in chemical engineering, he joined Procter and Gamble, where he rose to the rank of Master Marketing Inventor and in one twelve-month period developed and introduced a record nine new business initiatives. After ten years at P&G he retired to pursue his vision of the American dream. With three credit cards for financing and his basement as his office, he founded what is today known as the Eureka! Ranch. Doug’s focus on data-proven methods has earned the Eureka! Ranch an 88% client repeat rate since its founding in 1986. A national study found the average U.S. household uses 18 products or services that Doug and his team have helped develop. Following six years of R&D, Doug founded Merwyn Technology. Merwyn is a patent-pending computer model that helps managers make smarter marketing and business development decisions. “Fortune Small Business” magazine named Merwyn “one of the top emerging technologies in America.” Today, Doug is on a quest to share his data-proven wisdom with owners of businesses of all sizes. The Canadian TV show “Venture” had this to say about Doug: “Hall is a corporate Robin Hood. He takes from his big corporate clients and gives to small businesses. This super consultant helps entrepreneurs rebuild their businesses.” Doug and his family split their time between a 170-year-old homestead in Cincinnati, Ohio, USA, and a 140-year-old farmhouse in Springbrook, Prince Edward Island, Canada. Doug can be reached at doug@doughall.com. Klappentext Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective. First Law of Marketing Physics: Overt Benefit Customers maintain established behaviors until they come in contact with an overtly appealing alternative benefit force. Customers get excited and take notice of your product or service offering when they perceive that it offers them a benefit. Benefits help make your customer’s life easier, more enjoyable, more exciting, more rewarding—that is better in some fashion. Benefits are the solutions to the customer’s day-to-day problems. Customers are creatures of habit. The only way to get them to change from what they are currently purchasing is by offering an Overt Benefit that catches their interest. Ed Eggling, Director of Sales for Hot Off The Press explained it to me with this simple analogy: “People only listen to one radio station, WII-FM (What’s In It For Me).†Analysis of thousands of new product and service concepts indicates that when an Overt Benefit is communicated, the probability of business success and the return on investment for the effort you expend will nearly triple. This is good news! By simply enhancing and improving your benefit communication, you can realize a dramatic improvement in your business results. These findings also indicate straight talk wins. You don’t need fancy, flowery or clever wordplay to win customers. Simply telling customers in a direct and easy-to-understand manner what you can do for them can nearly triple your chances of success. In our journey together in this book, we will first seek to define the benefit you offer customers then to communicate it overtly. The cost to develop and implement this improvement is virtually nothing more than the cost of the book you already hold in your hands. Zusammenfassung JUMP START Your Business Brain details data-proven methods that will make your sales! marketing and business development measurably more effective. What makes this book unique: The methods det...
