Competitive Intelligence: Scanning the Global Environment

This work takes the notion of economic business intelligence and broadens it into the concept of competitive intelligence. It argues that today's firms should not rely on available economic data, but "scan the environment" for everything going on around them (to include intangible factors).

About the author

Robert Salmon is a former vice-president to the French multinational corporation L'Oreal. Yolaine de Linares is a former member of L'Oreal's Future Scanning Unit. Jean-Baptiste de Foucauld was Inspector General of Finance in France. Edward Cornish is founder and former president of the World Future Society and editor of its magazine, The Futurist.

Product details

• Authors: Yolaine De Linares, Robert Salmon
• Publisher: Economica
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1999
• No. of pages: 196
• Dimensions: 154 mm x 238 mm x 20 mm
• Weight: 379 g
• Subject: Social sciences, law, business > Business > Economics