Fr. 48.20

Adweek, Sacharin, Ken Sacharin

Attention! - How to Interrupt, Yell, Whisper, and Touch Consumers

English · Hardback

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Description

As consumers become more and more sophisticated, ad agencies can no longer assume that they automatically have their audience's attention. This book provides marketers with tools to restore their advertising's effectiveness, starting with the most basic goal of all - getting the consumer's attention.

Product details

Authors	Adweek, Sacharin, Ken Sacharin
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	01.11.2000

EAN	9780471389972
ISBN	978-0-471-38997-2
No. of pages	224
Series	An Adweek Book Adweek Books Adweek Books An Adweek Book
Subject	Social sciences, law, business > Media, communication > Media science

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