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Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
List of contents
I: THE STRATEGY OF MASS CUSTOMIZATION.- On the Economics of Mass Customization.- A Procedure for Building Product Models.- Mass Customization Facing Logistics Challenges.- From Mass Production to Mass Customization: Impact on Integrated Supply Chains.- Key Value Attributes in Mass Customization.- II: PREPARATION AND IMPLEMENTATION.- Web Tools for Supporting Mass Customization.- Manufacturing Planning and Control Content Management in Virtual Enterprises Pursuing Mass Customization Claus Rautenstrauch, Holger Taggermann, Klaus Turowski.- Customer Interaction and Digitizability - A Structural Approach to Mass Customization.- Intermediaries for the Provision of Mass Customized Digital Goods in Electronic Commerce.- Knowledge Fusion in the Business Information Environment for e-Manufacturing Pursuing Mass Customization.- Experiences of Applying Systematic Modularisation Methods in Light Assembly Industry.- III: A VALUE CHAIN.- Mass Customization and Beyond - Evolution of Customer Centricity in Financial Services.- Modularity in Three Dimensions: A Study of Mass Customization in the Dutch House Building Industry.- Customization of Capital Goods - Implications for After Sales.- The Authors.
Summary
Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
Additional text
From the reviews:
"This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone who wants to learn, teach or put into practice the concepts of Mass Customization." (Wissenschaftsmanagement, Vol. 12 (2), March/April, 2006)
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From the reviews:
"This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone who wants to learn, teach or put into practice the concepts of Mass Customization." (Wissenschaftsmanagement, Vol. 12 (2), March/April, 2006)
