Reinventing Your Marketing

Stop pushing products--and start cultivating customer relationships.

If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future needs

- Create products that perform the jobs people need to get done

- Get a bird's-eye view of your brands' strengths and weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing

About the author

Product details

• Authors: Harvard Business Review
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Paperback / Softback
• Released: 09.06.2011
• EAN: 9781422162552
• ISBN: 978-1-4221-6255-2
• No. of pages: 272
• Dimensions: 140 mm x 210 mm x 16 mm
• Series: Harvard Business School Press; Harvard Business Review; A Harvard Business Review Book; Harvard Business Review on; Harvard business review; A Harvard Business Review Book
• Subject: Social sciences, law, business > Business > Advertising, marketing