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Zusatztext "this is required reading from anyone who tries to keep up with all the developments in this fast moving world."--Teleworker! March 2001 Informationen zum Autor MARK NORRIS is an independent consultant with over 20 years experience in software development, computer networks and telecommunications systems. Over this time he has managed dozens of projects to completion, from the small to the multi-million pound, multi-site, and has worked for periods in Australia, Europe and Japan. He has published widely over the last ten years with a number of books on software engineering, computing, project and technology management, communications and network technologies. He lectures on network and computing issues, has contributed to references such as Encarta, is a visiting professor at the University of Ulster, and is a fellow of the IEE. STEVE WEST leads the development of BT's eBusiness products, and has over 15 years experience in communications, software and information technology. He has worked on a variety of projects, including the management of BT's work within the Open group and generation of corporate IT strategy. Steve co-authored one of the existing books in the Wiley/BT series, Media engineering, with Mark Norris. Klappentext Ein absolut erfolgreiches Buch - jetzt in der 2. aktualisierten Auflage! Zentrales Thema ist der mobile Datenzugriff: Sie lernen, welche Technologien man nutzen kann, um zuverlässige Lösungen auf hohem Niveau zu entwerfen. Die fundierte Behandlung der theoretischen Aspekte wird ergänzt durch eingängige Marktmodelle, mit deren Hilfe Sie die verfügbaren Methoden durchschauen lernen. Ausführlich diskutiert werden GPRS, UMTS und WAP. Sie erhalten eine Fülle wertvoller Hinweise zur Entwicklung einer eigenen eBusiness-Strategie! Zusammenfassung This 2nd edition explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Inhaltsverzeichnis Dedication ix Preface xi About the Authors xiv Acknowledgements xv 1 Electronic Trade 1 2 The Electronic Marketplace 17 3 The Electronic Shop 39 4 Payments, Credit and Invoicing 57 5 Trust and Security 97 6 Integration 115 7 Supply Chain 137 8 Setting Up Shop 163 9 Putting the 'e' into your business 177 10 Underlying Technologies and Standards 195 11 mBusiness 255 12 Who is going to Make Money out of All of this and How? 277 Appendix 1 Case Studies 289 Appendix 2 The Gods of Technology 295 Appendix 3 Glossary 309 Bibliography 331 Index 333 ...
