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Informationen zum Autor The Authors Dennis J. Cohen is senior vice president and managing director of the Project Management Practice at Strategic Management Group. Robert J. Graham has developed a consulting practice in project management and is the author of Project Management as if People Mattered and Creating an Environment for Successful Projects . Both Cohen and Graham have presented papers on this and other project management subjects at conferences of the Project Management Institute and Project World. Klappentext Die traditionelle Rolle des Projektmanagers hat sich geändert. Projektmanager müssen heute denken wie ein CEO und dabei immer den Shareholder Value im Auge haben. Darüber hinaus müssen sie verstehen, wie die einzelnen Elemente ihrer Projekte zum Unternehmen als Ganzes beitragen. "The Project Manager's MBA" bietet den methodischen Rahmen, um Unternehmensprojekte in engem Zusammenhang mit Unternehmenskonzepten zu betrachten. Mit Hilfe eines Online-Berechnungssystems können Manager ihre Entscheidungen im Hinblick auf deren möglichen Einfluß auf die Unternehmensziele analysieren. Zusammenfassung Covers basic business concepts such as value creation, accounting and finance, strategy, and marketing. This book aims to connect these concepts to the decisions project managers face every day. Readers can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes. Inhaltsverzeichnis Preface xi The Authors xvii 1 An Entrepreneurial Approach to Managing Projects 1 2 Accounting and Finance Basics for the Project Management Entrepreneur 25 3 Business Strategy: Where Are We Going and How Are We Going to Get There? 57 4 Project Management Processes for Business Results 85 5 Marketing and the Project Manager: Understanding the Customer and the Competition Too 109 6 Project and Post-Project Costs 135 7 Why Finance Matters for Project Managers 153 8 Decision Making and the Business Systems Approach 187 9 The Project Venture Development Process 199 Appendix: An Outline for Building a Project Business Case and Plan 207 Glossary 213 References 227 Index 231 ...
