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Informationen zum Autor Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar-Teacher at the Robert H. Smith School of Business, The University of Maryland at College Park. He is also the coauthor of The Quest for Global Dominance.D. Eleanor Westney is the Society of Sloan Fellows Professor of International Management at the Sloan School of Management, Massachusetts Institute of Technology. She is also the coauthor of Organization Theory and the Multinational Corporation. Klappentext Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous strategic and organizational challenges emanating from a dramatic increase in diversity, complexity, and uncertainty - external as well as internal to the firm. How managers address these challenges determines whether globalization yields competitive advantage or disadvantage and makes the company stronger or weaker. "Smart" globalization is the ability to capture the benefits and minimize the costs and risks.Smart Globalization's expert contributors3/4leaders in the design of winning global strategies and in the creation of effective global networks3/4include: David J. Arnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip. Zusammenfassung Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. Inhaltsverzeichnis Introduction (Anil K. Gupta and D. Eleanor Westney, Editors). PART ONE: DESIGNING GLOBAL STRATEGIES. 1. Designing Global Strategies: Comparative and Competitive Value-Added Chains (Bruce Kogut). The key to developing a global strategy is identifying the activities of the value chain that give the company its distinctive competitive advantage and then using the differences in comparative advantage across locations to enhance that advantage. 2. Global Strategy . . . in a World of Nations? (George S. Yip). Competitive advantage comes not just from expanding into many locations but also from integrating across locations; however, the pay-off from cross-border integration can vary across industries, depending on the strength of the various drivers of globalization. 3. Lean Production in an International Supply Chain (David L. Levy). Combining global sourcing with a lean production strategy requires managers to focus attention on certain elements of lean production, such as design-for-manufacture and strong quality efforts, while relaxing other practices, such as zero inventory. 4. Prepare Your Company for Global Pricing (Das Narayandas, John A. Quelch, and Gordon Swartz). In order to create value from global pricing contracts, suppliers need to proactively understand the potential benefits and the potential risks for their customers as well as for themselves. 5. New Strategies in Emerging Markets (David J. Arnold and John A. Quelch). Local knowledge is particularly crucial in emerging markets where s...
