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This text explores the essence of corporate reputation and its component parts, assessing the elements that contribute to reputation, and those elements that may put reputation at risk. It also identifies the key risk areas and how to manage these risks to maximize on-going corporate reputation.
List of contents
List of Figures.
List of Tables.
Preface.
Acknowledgements.
Chapter 1. Reputation Unravelled.
Chapter 2. The Business Case for Reputation Risk Management.
Chapter 3. Risk Management: An Overview.
Chapter 4. Identifying, Prioritising and Responding to Risks.
Chapter 5. Making Reputation Risk Management Everyone's Business.
Chapter 6. Managing Threats and Opportunities to Reputation.
Chapter 7. Reputation in the Spotlight.
Chapter 8. Peace of Mind Through Audit and Assurance.
Chapter 9. Bolstering Reputation Through Transparent Reporting and Communications.
Chapter 10. Maintaining Momentum.
Chapter 11. Towards a Sustainable Reputation.
Chapter 12. Future Challenges and Opportunities.
Appendix A: The Hermes Principles.
Appendix B: Appendix to the Turnbull Report.
Appendix C: BP's Policy Commitment on Ethical Conduct.
Appendix D: Twelve Steps for Implementing a Code of Business Ethics.
Glossary.
Index.
Report
"? Managing Reputational Risk demystifies reputation risk management, making it accessible to the board?" (ACCA Newsletter)
"... brings together the latest ideas for helping companies tackle the growing list of reputational risks." (Economist, 22 nd Jan 04)
"... extremely thorough and careful coverage of managing reputational risk..." (Change Management Monitor, May 04)
