Tv Commercials: How to Make Them - Or, How Big Is the Boat?

Zusatztext "This book is a step-by-step guide to creating a commercial from a production perspective."Millionaire Blueprints! Sept/Oct 2006 Informationen zum Autor Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA. Klappentext A comprehensive guide to production techniques for making commercials Zusammenfassung A comprehensive guide to production techniques for making commercials Inhaltsverzeichnis Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations

Product details

• Authors: Ivan Cury, Ivan (Professor in the Communication Department of California State University Cury, Cury Ivan
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 04.11.2004
• EAN: 9780240805924
• ISBN: 978-0-240-80592-4
• No. of pages: 252
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Natural sciences, medicine, IT, technology > Technology > Electronics, electrical engineering, communications engineering; Films, cinema, PERFORMING ARTS / Film / General