Getting the Bugs Out - The Rise, Fall and Comeback of Volkswagen in America

Presents the story of Volkswagen's raging success and near collapse in America. This book traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower power 1960s. It also explores the reasons for VW's downward spiral through the 1970s and 1980s.

Product details

• Authors: David Kiley
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 15.11.2002
• EAN: 9780471263043
• ISBN: 978-0-471-26304-3
• No. of pages: 302
• Subject: Non-fiction book > Politics, society, business > Business administration, companies