Quantitative Analysis in Marketing Management - Concepts and Techniques

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

List of contents

STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.
 
Data Collection and Sampling.
 
Further Statistical Techniques.
 
Demand Analysis.
 
Forecasting.
 
FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.
 
Financial Techniques.
 
Budgeting and Control.
 
Decision Techniques.
 
Operations Management.
 
FUTURE TRENDS AND CONCLUSION.
 
Future Trends.
 
Conclusion.
 
Appendices.
 
Index.

Product details

• Authors: Fiona Davies, Davies Fiona, Mark Goode, Goode Mark, L Moutinho, Luiz Moutinho, Luiz Etc. Goode Moutinho, Luiz Goode Moutinho, Moutinho Luiz
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 14.05.1998
• EAN: 9780471964308
• ISBN: 978-0-471-96430-8
• No. of pages: 342
• Subjects: Social sciences, law, business > Business > Management; Marketing, Marketing management, Business & management, Wirtschaft u. Management, Wirtschaft / Werbung, Marketing, Marketing / Management