Marketing Manual

Informationen zum Autor Michael J. Baker Klappentext A step-by-step guide to solving your marketing problem. It includes questions! practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there? Zusammenfassung A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there? Inhaltsverzeichnis Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.

List of contents

Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.

Product details

• Authors: Michael Baker, Michael J. Baker, Michael John Baker
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2008
• EAN: 9780750636520
• ISBN: 978-0-7506-3652-0
• No. of pages: 288
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management