Ian McDonnell - Etravel and Tourism - Marketing and Management Techniques

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Ian McDonnell

Etravel and Tourism - Marketing and Management Techniques

English · Paperback / Softback

Description

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Aims to enable the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations; and more. Each chapter in this book includes learning objectives, international case studies and discussion questions.

Product details

Authors Ian McDonnell
Publisher ELSEVIER SCIENCE BV
 
Languages English
Product format Paperback / Softback
Released 30.09.2011
 
EAN 9780750658249
ISBN 978-0-7506-5824-9
No. of pages 288
Subject Fiction > Fiction

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