Read more
Zusatztext 'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.''This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.'Keith Milmer B.Tech! Ph.D! MBA! Director! 2 Year MBAAshridge Management CollegeAt the end! i found myself wanting to go back to old well known sources to re-read them! to look out previously unaccessed sources and to learn more about creativity and innovation. In short! Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.The Journal of the Institute of Public Sector Management Informationen zum Autor Published in association with the Institute of Management Klappentext Creative thinking! creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is! how it can benefit the company! and how to get the most out of it. Zusammenfassung Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. Inhaltsverzeichnis Chapter 1 Innovation in brief; Chapter 2 Innovation emerges; Chapter 3 The mechanics of innovation; Chapter 4 The innovation powerhouses; Chapter 5 Swamps and alligators; Chapter 6 A moment's pause; Chapter 7 Innovation in context; Chapter 8 Innovation SWOT; Chapter 9 Innovation agenda; Chapter 10 Finding out more;
Summary
Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it.
