Rethinking Performance Measurement : Beyond the Balanced Scorecard

Informationen zum Autor MARSHALL W. MEYER is Professor of Management and Sociology at The Wharton School of the University of Pennsylvania. Klappentext This book explains why performance measurement remains a vexing problem for business firms and other kinds of organisations. Zusammenfassung Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why the performance we want to measure (long-term cash flows! long-term viability) and the performance we can measure (current cash flows! customer satisfaction! etc.) are not the same. Inhaltsverzeichnis Introduction; 1. Why are performance measures so bad?; 2. The running down of performance measures; 3. In search of balance; 4. From cost drivers to revenue drivers; 5. Learning from ABPA; 6. Managing and strategising with ABPA; Notes; Index.

Product details

• Authors: Marshall W. Meyer
• Publisher: Cambridge University Press Academic
• Languages: English
• Product format: Hardback
• Released: 15.01.2003
• EAN: 9780521812436
• ISBN: 978-0-521-81243-6
• Dimensions: 160 mm x 240 mm x 10 mm
• Subject: Social sciences, law, business > Business > Management