Mobilize People for Marketing Success - Volume II: Mobilize People for Marketing Success

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

Summary

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

Product details

• Authors: Gary J Stern, Gary J. Stern, Stern Gary J.
• Assisted by: Rick Peterson (Illustration), Peterson Rick (Illustration), Vincent Hyman (Editor)
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 02.10.1997
• EAN: 9780940069107
• ISBN: 978-0-940069-10-7
• No. of pages: 208
• Dimensions: 218 mm x 274 mm x 16 mm
• Weight: 667 g
• Series: Marketing Workbook for Nonprof; Marketing Workbook for Nonprofit Organizations
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Non-profitmaking organizations, Sales and marketing