Mass Media and Power in Modern Britain

Zusatztext a useful ... introduction to the mass media in Britain Klappentext This book is a thorough and lively introduction to the role, importance, and power of the mass media in contemporary British spciety. What is the mass media, and how does it help shape life in modern Britain?: After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere.Contemporary issues surrounding today's media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and `moral panics'? the authors also finally look towards the future, considering prospects for a global media. This book will be an invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, and for anyone interested in our mass media. Zusammenfassung This text is a thorough introduction to the role, importance and power of the mass media in contemporary British society. The authors examine the historical development of the mass media, issues of ownership and the roots of its power in the public and political spheres. PART ONE: COMMUNICATION AND MEDIA POWER; 1. INTRODUCTION; 2. REFLECTIONS ON MEDIA HISTORY; PART TWO: MEDIA PLAYERS AND PRACTICES; 3. PRESS BARONS AND MEDIA MOGULS; 4. THE BBC: THE STRUGGLE FOR PUBLIC SERVICE BROADCASTING; 5. MORAL PANICS, MEDIA SCARES, AND REAL PROBLEMS; 6. PHOTO-JOURNALISM: EVERY PICTURE TELLS A STORY; 7. THE ROYAL FAMILY AND THE MEDIA; 8. ADVERTISING: A WORD FROM OUR SPONSORS; 9. PUBLIC RELATIONS AND PROPAGANDA WARS; PART THREE: MEDIA AUDIENCES AND RECEPTION; 10. AUDIENCE RECEPTION THEORY; 11. CONSUMING THE MEDIA: COMMUNICATION TECHNOLOGY AND AUDIENCE CHOICE; 12. APPROPRIATING PLEASURE: DIVERSE INTERPRETATIONS AND AUDIENCE RE-READINGS; 13. RETHINKING MEDIA INFLUENCE AND POWER; BIBLIOGRAPHY; INDEX...

Product details

• Authors: J. E. T. Etc. Kitzinger Eldridge, J.e.t. Etc. Kitzinger Eldridge, John Eldridge, John (Professor of Sociology Eldridge, John Kitzinger Eldridge, Eldridge John, Jenny Kitzinger, Jenny (Senior Research Fellow in Sociology of Media Kitzinger, Kitzinger Jenny, Kevin Williams, Kevin (Senior Lecturer in Mass Communication Studies Williams
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 06.02.1997
• EAN: 9780198781714
• ISBN: 978-0-19-878171-4
• No. of pages: 210
• Series: Oxford Modern Britain; Oxford Modern Britain
• Subjects: Social sciences, law, business > Media, communication > Communication science; Media Studies, SOCIAL SCIENCE / Media Studies, United Kingdom, Great Britain, Designed / suitable for A and AS Level (England and Wales), Designed / suitable for A & AS Level, For advanced / upper secondary education