Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Summary

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Product details

• Authors: L. A. Cai, W. C. Gartner, Munar a. M.
• Assisted by: Liping Cai (Editor), Liping A. Cai (Editor), William C. Gartner (Editor), Ana Maria Munar (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 21.12.2009
• EAN: 9781849507202
• ISBN: 978-1-84950-720-2
• No. of pages: 306
• Dimensions: 157 mm x 235 mm x 21 mm
• Weight: 596 g
• Series: Bridging Tourism Theory and Pr
• Subject: Social sciences, law, business > Business > Miscellaneous